It is easy to setup Data to GA4 in your Shift4Shop store. You will need a Tag Manager account and a Google Analytics account (GA4). If you need help getting started with either, check out how with our tutorials for GA4 setup and Tag Manager setup.

OVERVIEW

Step 1: Sign up for Data to GA4

• Purchase a subscription to a Data to GA4 plan.
• Create a login for your Data to GA4 app settings.
  • Note: After purchase you will receive an email to set password. **Please add [email protected] to your contacts or address book.**
• Log into Data to GA4 app settings.

Step 2: Verify or change Shift4Shop settings

• Go to your Shift4Shop store’s admin dashboard.
• Select SEO Tools in the Marketing section of the dashboard menu.
• Select Google Tools tab.
• Check to make sure ONLY Google Tag Manager is enabled and the script is inserted. Note: Using other fields such as tracking ID will result in duplicate data.

• If your store does not have these settings, connect your Tag Manager account to Shift4Shop.
  • Need help? See how in our Tag Manager setup tutorial

Step 3: Add domain

• Click Add A Domain.

• Enter the domain of your store and select Add Domain. Note: Enter domain without https:// and in all lowercase.

Step 4: Connect Data to GA4 to Shift4Shop

• Click Connect Domain. Note: If you are logged into a Shift4Shop store’s admin, that is different from the domain you are connecting, you will first need to sign out.

• Log into your Shift4Shop store (if prompted).
• Check the warning checkbox and then click the Authorize button. Note: This could take a minute. Popup will automatically close when complete.

Step 5: Add property ID from Google Analytics

• Log into your Google Analytics account.
• In the Admin panel, choose the account and property for your domain.
• Select Property Settings.

• Copy property ID. Note: This is not the same as Measurement ID.

• In your Data to GA4 app settings, for the domain’s GA4 Property, click on Edit.

• Paste the property ID in the box and click Save.

Step 6: Verify data stream settings in Analytics

• In Google Analytics Admin panel, choose the account and property for your domain.
• Select Data Streams.
• Select the data stream for details.

• Under Events select Measurement Protocol API secrets.
• Does Review terms exist?
  • NO – Great, continue to Step 7.
  • YES – Click Review term and follow steps to accept terms. Need help?

Step 7: Create your tags

• In Data to GA4 app settings click Create Tags.

• Do you already have a GA4 Configuration tag in your Tag Manager container?
  • No – Use Step 7a.
  • Yes – Use Step 7b.

Step 7a: New GA4 Configuration tag

• Log into Google Tag Manager.
• Select the container for your domain.
• Copy the workspace URL.

• Back in Data to GA4 app settings, in the Create Your Tags modal, select the first radio button for “I’m new”.
• Paste the copied URL and click Save.

• Continue with Step 7c.

Step 7b: Existing GA4 Configuration tag

• Log into Google Tag Manager.
• Select the container for your domain.
• Select Tags on the sidebar.

• Find the GA4 Configuration tag.
• Hover over the link and right-click to copy link address. Note: Clicking link and copying URL in the address bar does NOT work.

• Back in Data to GA4 app settings, in the Create Your Tags modal, select the second radio button for “I already have”.
• Paste the copied link and click Save.

• Continue with Step 7c.

Step 7c: Authorize to create tags

• Verify the URL is correct.
• Click Go to Authorization.

• Choose the Google account with Tag Manager to allow permissions.
• Click Continue.

• Select all checkboxes permissions.
• Click Continue. Note: This may take a few minutes. Popup window should close automatically when complete.

Step 8: Update workspace in Tag Manager

• Go to your Tag Manager account and select the appropriate container.
• Click Update Workspace. Note: You may need to refresh window if already open.

• Click Update button.

• You can view your new tags in Tags on the sidebar.

Step 9: Add additional domains

• If your plan allows multiple domains, repeat steps 2-8 for each domain.

Step 10: Collect data

• You are all set to start collecting data!

• You can test to make sure your data is collecting. Go to Realtime under reports in Google Analytics and visit your site. Events will show up in the Realtime report as you navigate your site .
• Toggle debug on to view events in your Analytics DebugView section. Note: While data will continue to collect in this mode, it is recommended to leave off during normal use.