Your cart is currently empty!
How To Create A Tag Manager Account
This tutorial goes through the basic setup of your domain in Google Tag Manager and connecting your Tag Manager account to your Shift4Shop store.
Step 1: Login
- Log into your Google or Gmail account.
- Go to https://tagmanager.google.com/
- Note: for users who just need to connect to their Shift4Shop store skip to Step 3.
Step 2: Create a new account
Note: It is recommended that each web domain has its own account.
- Click Create Account button.
![GTM setup create account screenshot](https://fernapps.com/wp-content/uploads/2023/07/gtm-setup-new-700px.webp)
- Enter account name, country, and share preference.
- Enter container name, and select Web for target platform.
- Click Create.
![GTM setup account screenshot](https://fernapps.com/wp-content/uploads/2023/07/gtm-setup-account-700px.webp)
- Click Yes to accept terms of service.
![GTM setup accept terms screenshot](https://fernapps.com/wp-content/uploads/2023/07/gtm-setup-terms-700px.webp)
- In the Install Google Tag Manager popup copy <head> code.
- Close popup, and skip to Step 3b.
![GTM setup copy snippet screenshot](https://fernapps.com/wp-content/uploads/2023/07/gtm-setup-snippet-700px.webp)
Step 3: Connect to your Shift4Shop store
Step 3a: Get Tag Manager snippet
- From your Google Tag Manager home screen select your Shift4Shop store domain’s container to get to the container overview page.
- Click link for GTM container ID.
![GTM setup connect to Shift4Shop get snippet screenshot](https://fernapps.com/wp-content/uploads/2023/07/gtm-connect-get-snip-700px.webp)
- In the Install Google Tag Manager popup copy <head> code.
- Close popup.
![GTM setup connect to Shift4Shop copy snippet screenshot](https://fernapps.com/wp-content/uploads/2023/07/gtm-connect-copy-snip-700px.webp)
Step 3b: Add snippet to Shift4Shop store
- Log into your Shift4Shop store admin dashboard.
- In dashboard menu, expand Marketing.
- Go to SEO Tools.
![GTM setup connect to Shift4Shop SEO tools screenshot](https://fernapps.com/wp-content/uploads/2023/07/gtm-connect-seo-700px.webp)
- Select Google Tools tab.
![GTM setup connect to Shift4Shop Google tools screenshot](https://fernapps.com/wp-content/uploads/2023/07/gtm-connect-tools-700px.webp)
- Scroll down, and check Enable Google Tag Manager checkbox.
- Paste your copied snippet in the Google Tag Script field.
- Click Save.
![GTM setup connect to Shift4Shop add snippet screenshot](https://fernapps.com/wp-content/uploads/2023/07/gtm-connect-snip-700px.webp)
Step 4: Have a GA4 account?
- YES – Great! You are ready to setup the Data to GA4 app.
- NO – No problem, setup an account now.