Fern Apps

How To Create A Tag Manager Account

This tutorial goes through the basic setup of your domain in Google Tag Manager and connecting your Tag Manager account to your Shift4Shop store.

Step 1: Login

Log into your Google or Gmail account.
Go to https://tagmanager.google.com/
Note: for users who just need to connect to their Shift4Shop store skip to Step 3.

Step 2: Create a new account

Note: It is recommended that each web domain has its own account.

Click Create Account button.

Enter account name, country, and share preference.
Enter container name, and select Web for target platform.
Click Create.

Click Yes to accept terms of service.

In the Install Google Tag Manager popup copy <head> code.
Close popup, and skip to Step 3b.

Step 3: Connect to your Shift4Shop store

Step 3a: Get Tag Manager snippet

From your Google Tag Manager home screen select your Shift4Shop store domain’s container to get to the container overview page.
Click link for GTM container ID.

In the Install Google Tag Manager popup copy <head> code.
Close popup.

Step 3b: Add snippet to Shift4Shop store

Log into your Shift4Shop store admin dashboard.
In dashboard menu, expand Marketing.
Go to SEO Tools.

Select Google Tools tab.

Scroll down, and check Enable Google Tag Manager checkbox.
Paste your copied snippet in the Google Tag Script field.
Click Save.

Step 4: Have a GA4 account?

YES – Great! You are ready to setup the Data to GA4 app.
- Learn how with our setup tutorial
NO – No problem, setup an account now.
- Learn how with our setting up GA4 tutorial