This tutorial goes through the basic setup for users who are new to GA4. For users who have also never used Google Analytics, you will need a Gmail or Google account.

Step 1: Open and sign in to Google Analytics

• Go to: https://analytics.google.com/
• Sign in using Google or Gmail credentials.
  • Note: You can create multiple Google Analytics accounts with the same login to keep your business websites separate.

Step 2: Create a GA4 property

• Choose ONE of the following:
  • First time user?  Go to Step 2a
  • Already a user, and want a separate account? Go to Step 2b
  • Already have an account, and just need the property? Go to Step 2c

Step 2a: Setup your first account & property

• Click the Start Measuring button on the welcome screen.

• Name the account & choose the data settings to control what data is shared with Google.

• Click Next.  Enter a name for the property, and select the time zone and currency.
• Click Next. Select your industry category and business size.
• Click Next. Select how you intend to use Google Analytics.
• Click Create. Accept terms if prompted.

• Click Skip for now. Go to Step 3 for setting up your data stream.

Step 2b: Create an account & property for your store

• Go to the Admin panel. 

• In the Account column, click Create Account. 

• Name the account & choose the data settings to control what data is shared with Google.

• Click Next.  Enter a name for the property, and select the time zone and currency.
• Click Next. Select your industry category and business size.
• Click Next. Select how you intend to use Google Analytics.
• Click Create. Accept terms if prompted.

• Click Skip for now. Go to Step 3 for setting up your data stream.

Step 2c:  Create GA4 property

Note: If you did not create the account, make sure you have the editor role.

• Go to the Admin panel.

• In the Account column, select the right account. 
• In the Property column, click Create Property.

• Enter a name for the property, and select the time zone and currency.

• Click Next. Select your industry category and business size.
• Click Next. Select how you intend to use Google Analytics.
• Click Create. Accept terms if prompted.
• Click Skip for now.

Step 3: Set up a data stream for your new property

• Go to the Admin panel.

• In the Account column, select the account. 
• In the Property column, select the property.
• Select Data Streams.

• Select Web platform.

• Enter the URL for the domain you wish to collect ecommerce data from.
• Name the domain and click Create streams.

• Exit the tag installation instructions (this will be handled with the Data to GA4 app).

• Select the Measurement Protocol API secrets.

• Click the Review terms button.

• Accept terms by selecting I acknowledge.

• Exit the Measurement Protocol secrets. The Data to GA4 app will create an API secret during onboarding.
• Exit the Web stream details.

• Your data stream should be set up and appear in the list.

Step 4: Have a Tag Manager account?

• YES – Great! You are ready to set up the Data to GA4 app.
  • Learn how with our setup tutorial
• NO – No problem, set up an account now.
  • Learn how with our setting up Tag Manager tutorial