Each time a visitor to your site performs the action listed in the table below, data is collected for the event type and sent to your Google Analytics (GA4) account.

Event	Data collected when…
View item list	A user views a list of products (ie. category page, related items)
View item	A user views a product’s details (ie. product page)
Select item	A user selects a product (i.e. to view product page or quickview)
Add to wish list	A user adds a product to their wish list
Add to cart	A user adds a product to their cart
View cart	A user visits the cart page when cart is populated
Remove from cart	A user removes a  product from their cart
Begin checkout	A user starts the first step in checkout process
Add shipping info	A user has added shipping info to cart or checkout
Add payment info	A user has added payment info during checkout
Purchase	An order has been completed
Refund	An order or partial order has been refunded

Note: The following info will be sent to GA4 for each event if applicable: Product name(s), Product catalog ID(s), Category name, List name, Price(s), Quantity, Currency, Total Value, Order ID, Transaction ID, Shipping cost, and Sales tax